How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, while other cookies can store data for several years.

Duration of Data Processing

We will inform you about the duration of data processing further below, provided we have additional information on this. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may be exceeded.

Right to Object

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling, or deleting cookies in your browser.

Legal Basis

The use of web analytics requires your consent, which we have obtained via our cookie popup. According to Art. 6(1)(a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data as may occur when using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offering both technically and economically. With the help of web analytics, we can identify website errors, detect attacks, and improve efficiency. The legal basis for this is Art. 6(1)(f) GDPR (legitimate interests). Nevertheless, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information about specific web analytics tools can be found—if available—in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary

👥 Data subjects: Website visitors
🤝 Purpose: Evaluation of visitor information to optimize the website
📓 Processed data: Access statistics including data such as access locations, device data, duration and time of access, navigation behavior, click behavior, and IP addresses. More details can be found below in this privacy policy.
📅 Storage duration: Depends on the properties used
⚖️ Legal bases: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and transmitted to Google Analytics. Using the reports we receive, we can better tailor our website and services to your preferences.

Google Analytics is a tracking tool used to analyze website traffic. For it to function, a tracking code is embedded in our website. When you visit, this code records various actions you perform. Once you leave the website, the data is sent to Google Analytics servers and stored there.

Google processes the data and provides reports about user behavior, including:

• Audience reports

• Advertising reports

• Acquisition reports

• Behavior reports

• Conversion reports

• Real-time reports

Why do we use Google Analytics?

Our goal is to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this.

The analyzed data gives us a clear picture of our website’s strengths and weaknesses. On one hand, we can optimize the site to make it easier to find on Google. On the other hand, the data helps us better understand you as a visitor, allowing us to improve our services and marketing efforts.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new or returning user and store data accordingly.

Collected data may include:

• Page views and clicks

• Session duration

• Bounce rate

• IP address (anonymized)

• Approximate location

• Technical data (browser, provider, device)

• Source of traffic (e.g., website or advertisement)

• User interactions (e.g., videos, social shares)

Storage Duration and Location

Google operates servers worldwide, most of which are located in the United States. Your data is therefore usually stored on US servers.

Data retention depends on the property used:

• Google Analytics 4: 14 months (standard)

• Universal Analytics: 26 months (standard), adjustable

How can you delete or prevent data storage?

You have the right to access, update, or delete your data.

You can prevent data collection by Google Analytics by installing the browser add-on:
https://tools.google.com/dlpage/gaoptout?hl=en

You can also manage or delete cookies in your browser settings.

Legal Basis

Google Analytics is used based on your consent (Art. 6(1)(a) GDPR) and our legitimate interest (Art. 6(1)(f) GDPR).

Google may process data in the USA. Standard Contractual Clauses (SCCs) are used to ensure compliance with EU data protection standards.

Email Marketing

Summary

👥 Data subjects: Newsletter subscribers
🤝 Purpose: Direct email marketing and notifications
📓 Processed data: Email address and optionally name, address, etc.
📅 Storage duration: Duration of subscription
⚖️ Legal bases: Art. 6(1)(a) GDPR, Art. 6(1)(f) GDPR

What is Email Marketing?

We use email marketing to keep you informed about updates, offers, and company news. If you subscribe, your personal data will be processed and stored.

Registration usually takes place via a double opt-in process, ensuring that only you can confirm your subscription.

Why do we use Email Marketing?

We use newsletters to stay in contact with you and inform you about relevant updates, offers, and services.

What data is processed?

• Email address

• IP address

• Name, address, phone number (optional)

• Device and usage data

Duration of Processing

If you unsubscribe, we may store your email for up to three years to prove prior consent.

Right to Object

You can unsubscribe at any time via the link in the email or by contacting us.

Legal Basis

Processing is based on your consent (Art. 6(1)(a) GDPR).

Social Media

Summary

👥 Data subjects: Website visitors
🤝 Purpose: Communication, marketing, and service optimization
📓 Processed data: Contact data, usage data, device info, IP address
📅 Storage duration: Depends on platform
⚖️ Legal bases: Art. 6(1)(a), Art. 6(1)(f) GDPR

What is Social Media?

We are active on social media platforms where user data may be processed to communicate and market our services.

Why do we use Social Media?

Social media helps us connect with users and present our services effectively.

What data is processed?

• Contact details

• User behavior

• Device and IP data

Duration of Processing

Data is processed only as long as necessary or required by law.

Right to Object

You can withdraw consent at any time and manage cookies in your browser.

Legal Basis

Processing is based on your consent and legitimate interest.

Facebook Privacy Policy

Summary

👥 Data subjects: Website visitors
🤝 Purpose: Service optimization and advertising
📓 Processed data: User data, device info, IP address
📅 Storage duration: Until no longer needed
⚖️ Legal bases: Art. 6(1)(a), Art. 6(1)(f) GDPR

What are Facebook Tools?

We use tools from Meta Platforms Inc. (Facebook), such as:

• Facebook Pixel

• Social plug-ins (Like/Share buttons)

• Facebook Login

Why do we use Facebook Tools?

They help us show targeted advertising and improve our services.

What data is stored?

• Contact data (name, address, IP)

• Event data (user behavior on website)

Data is partly hashed (encrypted) before transmission.

Storage Duration

Data is stored globally; contact data is deleted within 48 hours after matching.

How can you delete your data?

You can delete your Facebook account via settings:

• Settings → Your Facebook Information → Deactivation and Deletion

Legal Basis

Processing is based on consent and legitimate interest.

Facebook may process data in the USA using Standard Contractual Clauses.